The objective of this program is to build the abilities and skills to develop and lead business in an international and multicultural environment. Participants will develop the know-how, knowledge and competencies to identify, understand the business drivers and issues, develop appropriate strategies to create competitive advantage and sources of value. The challenges of the program are to understand the approach to different international markets, the negotiation process in a multicultural context, the globalisation of business and to help to improve the competitiveness of companies. This program is delivered on a full-time basis allowing both experienced professionals and more recent graduates to participate. A word from the Program Director "Companies are looking for Business Developers with very concrete abilities, such as strong marketing and sales skills. Skills that are a must to be able to set up a subsidiary abroad, handle a joint venture, sign complex deals or world wide agreements. In today’s global market, candidates with the ability to launch new international activities and who to have deep understanding of the stakes of a specific market are sought after. The MSc Business Development aims to provide them with the tools needed to start at this level." Marie-France Derderian, MSc in Business Development Program Director
Introduction Week*
Finance and Economics
Marketing
Accounting
Intercultural Management and Ethics
Strategy, Organisation and Planning
International Business
Business Development Specifics*
Marketing Intelligence
International Project Management and Leadership
Industry Analysis
Business Developer Expertise
*Content subject to change.
International Study Residency in India The one-week international study residency will provide an opportunity to gain an in-depth perspective of India and will consist in lectures and company visits together with an insight into the culture and business practices. During this trip, students will:
- confront theorical aspects with experience. - Work on an integrative case with a company evolving in India and France. (part of the final evaluation) - Acquire a relevant knowledge on Indian business, market and culture with the School's partners.
"The trip allowed us to visualise the theory that we had been taught in class. Although I had already travelled extensively throughout India, this study trip showed me a side of the country that I had only ever read about, i.e.: The India of business success and thriving opportunities. Loved India. Loved the trip!" Julian Pistone, MSc Business Development
Integrative Case Study The case study at the end of the program will provide the students with the opportunity to pull together all the aspects of the program. Students will have to analyse an international business development problem and to use their skills and knowledge to solve the problem in small groups and in a limited time. Assessment for the case study will be based on a group assignment with a group presentation. The objective is to test the students’ ability in the following areas:
Foreign Languages Foreign language skills are essential in business today and the program is taught in English but provides the possibility to learn a foreign language at the same time. No prior knowledge of French is required to attend the program. Non-French speakers may study French, native and fluent French speakers will have the possibility to choose from Spanish or Chinese. The language component is not compulsory.
After completing the program, the participants will be well-equipped for positions such as:
Entry requirements:
View 2009 Class profile
To ensure GGSB is the right fit for you and you are the right fit to GGSB, candidates may be requested to participate in an interview. You will be notified if an interview is necessary after the admission board meets.
Admission is subject to the number of available places.
Program fees
Fees are subject to change. Please verify program fees each year before commencement.
All students are required to pay an additional 200€ in student services and administrative fees in Year 1 and a further 200€ for Student Card Renewal in Year 2. Please read the policy concerning the refund of tuition fees. Funding your MSc in Business Development Help in funding your MSc through grants or preferential loans is available: click here. Please note: GGSB students are not eligible for CROUS scholarships.
Elizabeth Gorrilla +33 4 76 70 62 31